Abington Memorial Hospital Public Relations and Marketing Department Earns Two Advertising Awards
ABINGTON, PA (July 2, 2007) - The Public Relations and Marketing Department has been awarded a Merit Award for a Magazine Advertising/Series from the 24th Annual Healthcare Advertising Awards, as well as a Silver Award from the 2007 Aster Awards.
The advertising campaign judged for the Healthcare Advertising Awards, featured inanimate objects illustrating a specific service or initiative at Abington Memorial Hospital. One ad included an image of a pin to highlight the precision of Radiation Oncology treatments in the fight against cancer.
Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest, largest and most prestigious advertising awards competition. This year's competition saw record numbers with 4,300 entries. The national panel of judges reviewed the entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The 2007 Aster Award competition, hosted by Marketing Healthcare Today and Creative Images, Inc., featured approximately 3,000 entries. Abington Memorial Hospital earned the Silver Award after scoring in the top 12 percent of the judging process.
The hospital's winning entry was a physician-marketing piece, featuring the hospital's cancer care specialists.
The Aster Awards are an elite competition recognizing the nation's most talented healthcare professionals for outstanding excellence in advertising. All entries were judged by a diverse panel of individuals, all experts in the field of healthcare advertising. Judging criteria included, creativity, layout and design, typography, production quality, knowledge transfer and overall excellence.
Abington Memorial Hospital is an independent 570-bed, acute care teaching hospital with a medical staff of more than 800 physicians and 5,000 employees. These professionals provide medical care and health services to residents of Bucks, Montgomery and Philadelphia counties. A regional provider, Abington Memorial Hospital has the only Level II accredited trauma center in Montgomery County and offers highly specialized services in cardiac care, cancer care, maternal child health, neurosurgery and orthopaedics.